During the 2023 Formula 1 season launch in February, Red Bull announced it was launching a competition where fans could design the RB19’s livery for the three U.S. races on this year’s calendar: Miami, Austin, and Las Vegas.
The Milton Keynes-based team sifted through thousands of submissions ranging from simplistic to “distracting” designs (including one that heavily featured Daniel Ricciardo’s face), ultimately landing on one that captured one of the most critical concepts in Formula One: aerodynamics. Its creator, Martina Andriano, a graphic design student from Argentina, said she drew inspiration from how the car’s speed and airflow, opting to incorporate Miami-esque splashes of lilac, blue, and vibrant pink.
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Even when the car’s in motion, Andriano’s simple, intercrossed lines stand out on the RB19’s dark paint scheme, but Red Bull liked the livery for more than its clean look.
“Not all designs will work on the car,” the team’s director of brand and communications, Kelly Brittain, said. “We need to consider weight. We need to consider the placement of partner logos.”
Her team considered how each design fit Red Bull and the Miami GP. They picked 15 finalists for consideration by a judging panel, including team principal and CEO Christian Horner and representatives from Red Bull commercial partners Oracle, Bybit, and Mobil 1.
Martina Andriano won a trip to Miami with her contest-winning livery design for the RB19. (Mark Thompson/Getty Images)Andriano, who discovered F1 via a PlayStation 4 game, created her design on the computer and submitted it to The Paddock, Red Bull’s “loyalty program.” And then she chose to forget about it until March 15th, when Red Bull reached out with an interview request. About a month ago, it gave her the good news.
“I didn’t think that I could win it,” she said. “I thought that there would be a lot of better designs than mine.”
“The design keeps the ethos of who we are but introduces Miami to the RB19 as well,” Horner said. After all, Red Bull is an energy drink company heavily involved in motorsports.
The submission window for the livery contest for the U.S. Grand Prix in October will open up in the coming weeks, with the Las Vegas one to follow.
Brittain said there was a reason behind choosing the U.S. races for this type of treatment. “The U.S. fans are brilliant. They’re so energetic, they’re so positive, they’re vocal. So actually to kind of celebrate them and the growth trajectory.”
(Top photo: Mark Thompson/Getty Images for Oracle Red Bull Racing)
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